Judy Kelly is founder and principal of Judith Kelly + Associates, LLC. She is an agile marketer with more than two decades of experience in developing successful communications strategies. She is astute in defining both audience and message specific to a product. Her analytical skills are precise, and her discipline in creating strategically sound tactics is invaluable to her clients.
Judy is experienced across the marketing techniques of advertising, public relations, publicity, promotion, consumer research, community relations, direct marketing, media planning, and events.
In the private sector, Judy worked predominantly with destination businesses: restaurants, theater, theme parks, and hotels. She served as national director of promotion marketing for Pizza Hut, then a division of PepsiCo, where she was responsible for creating programs designed to achieve customer trial and repeat visits. Additionally, she was a member of the new product development team that created the industry’s most successful new product introduction. She was vice president, marketing for Ground Round restaurants and managed the successful re-positioning of the 220-unit restaurant chain.
Judy also worked strategically to promote Sandusky, Ohio’s Cedar Point Park to 17 surrounding markets. She worked on Kennywood Park – a local Pittsburgh amusement attraction – and opened three Marriott properties for Interstate Hotels in Providence, Rhode Island; Syracuse, New York; and Harrisburg, Pennsylvania. She created the ‘grand hotel’ positioning for the historic William Penn Hotel in downtown Pittsburgh. Additionally, she and her colleagues created promotions to generate ticket-sales for touring companies of several Broadway shows, including Les Miserable, Big River, Cats, Cabaret, Anything Goes, and dozens more.
In the early 1990’s, Judy served as campaign director for strategy and communications for Tom Murphy’s successful bid (68.5%) for the office of Pittsburgh mayor. She served on his senior staff as assistant to the mayor/director of communications, culture and tourism. She streamlined the special events procedure in the City of Pittsburgh; developed strategic partnerships between cultural institutions and sports organizations in the city; served as co-chair for the 1994 Major League Baseball All-Star Game festivities; brought the New Year’s Eve First Night celebration to Pittsburgh; participated in the opening of the Andy Warhol Museum, an internationally-renowned single artist museum; and served as spokesperson for Mayor Murphy and 16 city departments. At the mayor’s request, she headed the Pittsburgh Federation for Events & Promotion and created special events and programming to create vitality in the city, increasing event attendance by 200%.
Combining her love of books with her communications skills, Judy worked with publishers and individual authors in marketing their books while based in Chicago. She successfully introduced fiction for a small independent publishing house, and represented authors ranging from NPR commentator Frank Deford to college guide editor Edward (Ted) Fiske, from Emmy award-winning writer Michael Malone to Pulitzer prize-winner Ira Berkow.
Judy has served on a number of boards and commissions, including the Society for Contemporary Craft, Pittsburgh Film Office, Pittsburgh Folk Festival, Pressley Ridge Schools, Architectural Tourism Initiative, Light the Bridges project, and Convention Center Expansion Needs Assessment Talk Force. Additionally, she was a delegate to the White House Conference on Travel & Tourism.