Strategic Capabilities
Public relations
Why fit in when you were born to stand out.—Dr. Seuss
Events & promotion
Good fortune is what happens when opportunity meets planning.—Thomas Edison
publicity
Without publicity there can be no public support—Benjamin Disraeli
Advertising
Good advertising is a dialogue with people.—Lee Clow
message development
The message sent is not always the message received.—Virginia Satir
Content marketing
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.—Leo Burnett
“My greatest strength as a consultant is to be ignorant and ask a few questions.”